Senior Insight Analyst — Application Portfolio
Three years building behavioral analytics, designing lifecycle experiments, and translating complex data into narratives that moved retention, conversion, and engagement decisions for consumer-facing products.
See a sample insightSample Insight
This is the kind of analysis Antenna delivers every day. I built these samples using public streaming data to show how I approach subscription behavioral analysis and insight delivery.
Premium SVOD services have conditioned subscribers to sign up around major content moments. The result is predictable Q4 acquisition spikes followed by equally predictable Q1 churn waves. The question is not why subscribers leave. It is whether a service has built enough habit before the content moment ends.
When a subscriber pays for a bundle, they are not just buying more content. They are increasing the cost of leaving. Every additional service in a bundle raises the cancellation threshold. Bundled subscribers show significantly lower single-month churn and are far more likely to pause rather than cancel during low-engagement periods.
Discovery behavior in the first 30 days is the strongest leading indicator of 90-day retention. Not monthly active users. Not cancellation rate. Early content discovery breadth.
Why Antenna
Most analytics roles are internally focused. You answer questions for one company about their own data. Antenna builds a market-wide view of subscriber behavior that no single service could see on its own. That is a fundamentally more interesting analytical problem.
The analysis is never the deliverable. The insight that changes how a room thinks is the deliverable. That is how I approach every piece of work I ship.
At Vue.ai I presented behavioral analysis to 15+ enterprise clients. I know how to read a room, adjust the narrative, and make complex data land without losing the nuance.
How people decide to stay, pause, or leave a subscription is one of the most behaviorally rich questions in consumer analytics. This is the direction I want to grow in.
I have worked where the data infrastructure was being built at the same time as the product. I know how to produce good analysis when the foundation is still being poured.
Relevant Work
Every example below maps directly to what the Senior Insight Analyst role requires.
Vue.ai
Behavioral Insight Delivery for 15+ Enterprise Clients
Analyzed 100K+ user sessions in SQL to identify behavioral patterns tied to churn and disengagement, then translated those findings into clear retention narratives that client teams could act on. The work required knowing which number mattered, how to explain it without jargon, and how to frame it as a recommendation rather than just an observation. This is directly parallel to how Antenna delivers syndicated insights to media and streaming clients.
18% churn reduction across the portfolioVue.ai
A/B Testing Program Across 30+ Experiments
Independently designed, ran, and presented findings from 30+ A/B experiments covering pricing, promotions, and personalization for global retail clients including Adidas, Zara, and Crocs. Presenting experiment results to non-technical stakeholders requires translating statistical significance into business language without losing the nuance. That skill is central to what Antenna's insight team does every day.
22% improvement in campaign ROIVue.ai
Consumer Funnel Mapping Across Acquisition and Conversion
Mapped full consumer funnels across acquisition, activation, and conversion for 15+ enterprise clients by combining product and web behavioral data. The output was not a funnel report. It was a prioritized list of where to focus and why, backed by data and framed for a business audience.
60% lift in engagement, 55% increase in conversionWPTI, New York
Cohort Insight Delivery for Program Leadership
Translated cohort behavior and engagement trends across 20K+ member records into clear performance narratives for senior program leadership. Built dashboards that gave non-technical stakeholders direct access to the metrics that mattered without requiring analyst support every time they needed an answer.
25% reduction in member dropout ratesI would love to walk through how my experience maps to the work Antenna's insight team does every day. Happy to dig into the sample analyses above or discuss the role in more detail.